Content Marketing Manager Job Description( Content Marketer )
Hiring Organization: Datavant
Post Name: Content Marketer
Qualification: Graduate
Industry: Private
Employment Type: Full Time
Work Hours: 8 Hours
Salary: $20 – $30/Hour
Location: Arkansas, USA
Full Job Description
Datavant is a fast-growing health technology company with a mission to connect the world's health data. The goal of removing information repositories from the healthcare industry is to open opportunities to accelerate clinical data exchange, medical research, and help organizations design better ways to facilitate access, affordability and quality of care that lead to better patients.
When you join Datavant today, you'll be joining a highly collaborative, fully remote team passionate about creating change in healthcare. We are looking for people who are intelligent, kind and able to get things done. We invest in our people and believe in hiring high-powered, humble people who can quickly increase their responsibilities as the company expands. Datavant is a distributed, remote team (no offices) and we give Datavant the ability to customize their work environment to their needs - read more here!
We are seeking a talented content marketer to lead the development and execution of our content marketing strategy for the Healthcare business unit. The ideal candidate is an experienced storyteller with a passion for creating and curating high-quality, engaging and relevant content in the B2B health technology space.
You will play a key role in defining Datavand's content strategy for service providers, helping them understand our solutions and how they meet service provider needs. You will work cross-functionally to create content for campaigns and programs to highlight our core Health Information Management (HIM) solutions and our new revenue cycle management and value-based care solutions. Ultimately, this role will help achieve our corporate goals by attracting, engaging and retaining a customer segment that is important to our business.
Content Marketing Manager Job Description( Content Marketer )
You do the following.
- Develop Supplier's long-term strategy and short-term plans to support sales and marketing objectives
- Develop thought leadership pillars that align with the company's supplier thought leadership strategy and vertical goals
- Collaborate with service provider marketing and marketing teams to design and implement campaigns and programs aimed at generating demand and engaging customers.
- Manage the organization of the sales and marketing content of the service provider; conduct periodic content mapping audits to identify and fill gaps and opportunities throughout the customer journey
- Collaborate with stakeholders and editors to create high-quality, engaging and targeted content including newsletters, blogs, case studies, videos and more.
- Create and manage the editorial calendar for the supplier's marketing team
- Collaboration with service provider client marketer and Enterprise Digital Marketing to share different types of content across different channels, analyze and optimize web traffic
- Measure content engagement and impact for actionable insights
What you bring to the table:
- 2 years of experience in health technology content marketing
- A creative storyteller who can research and understand the service provider's audience and their needs and preferences
- An editor's attention to detail
- Excellent written and verbal skills
- Hands-on experience using relevant marketing technologies including Google Analytics, content management system and content management tools
- A strong team player with a positive attitude and no-work-is-too-little attitude
- Multi-tasker with strong time and project management skills to meet deadlines for multiple projects and initiatives in a fast-paced environment
- Bachelor's degree in marketing, journalism or other relevant field
Recommendation: B2B Healthcare Tech Marketing to Service Providers
- We are committed to building a diverse Datavanter team, all of whom are responsible for maintaining a high-performance culture in which all Datavanters belong and thrive. We are proud to be an equal employment opportunity employer, and all qualified applicants will be given consideration for employment without regard to race, color, sex, sexual orientation, gender identity, creed, national origin, disability, veteran status or other status protected by law.
- Our recruitment philosophy is to be externally competitive, internally fair, and we cannot win or lose with compensation. Salary ranges for this position have been developed based on benchmarks and industry best practices.
- We are building a fast-growing and independent culture. We rely less on professional titles and more on developing an environment where everyone can contribute, the best ideas win, and personal growth increases impact. The specified range applies to a specific job title, which may cover several levels. Individual rates for the same position may vary according to their level, responsibilities, skills and experience in a particular job. The estimated salary range for this position is $150,000 to $215,000.
- At the end of this application you will find a set of optional demographic questions. If you choose to respond, your responses will be used to help us identify areas for improvement in our recruitment. We can only see aggregated responses and cannot see individual responses. In fact, we don't even see if you've answered or not! Answering is your choice and will not be used in any way in our recruitment process.
Content Marketing Manager Job Description( Content Marketer )
